May 19, 2025
54 minutes
The future of pelvic health is digital, with Highmark
Key takeaways
- How Highmark launched a digital pelvic health benefit that improved access and engagement
- Real-world outcomes: higher satisfaction, lower intent to pursue surgery, measurable ROI
- How AI plus clinician support drives personalized, scalable pelvic care
- Actionable lessons for employers designing next-gen benefits
“Before Bloom, most of our members weren’t accessing pelvic health care at all. They were suffering in silence,” says Tracy Saula, chief product and experience officer at Highmark Health. That gap sparked action.
Pelvic health is one of the most overlooked drivers of women’s well-being, productivity, and MSK spend — and Highmark set out to change that. With Bloom, Tracy and Dr. Janessa Atherton, head of clinical affairs at Sword, launched a digital-first pelvic health benefit that improved access, boosted engagement, and delivered measurable ROI.
In this webinar, you’ll learn how AI-guided, clinician-led care is redefining women’s health benefits — and what leading employers are discovering about designing scalable programs that deliver lasting impact.
Webinar Hosts
Head of Clinical Affairs, Sword Bloom
Tracy Saula
Chief Product & Experience Officer at Highmark Health
Hosts
Meet your hosts
Hear from clinical leaders shaping the future of pelvic health, with real-world insights on digital access, engagement, and outcomes.
Jennesa Atherton
Head of Clinical Affairs, Sword Bloom
Tracy Saula
Chief Product & Experience Officer at Highmark Health
