Sword Move

Empowering members to start moving and stay moving for healthier, pain-free living.

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Move: digital personal trainer
THE WHY

50% of MSK conditions result from lack of movement. 1

Fitness apps and gyms are neither engaging nor supportive.
  • Generalized programs
  • No individual support
  • Less than 8% 30-day retention for top apps
Personal Training is too expensive and often inaccessible.
  • Expensive up to $400/month
  • Limited scheduling and availability
  • Inaccessible for many

Lack of physical activity has impact for MSK and beyond.

Conquer fear of exercising with your own digital personal trainer
30%
of deaths could be prevented by regular physical activity 2
Learn how to exercise correctly with a digital personal trainer program
70%
of expected healthcare expenditures go to treating illness resulting from inactivity3
No need to join a gym for exercise
44%
of members with MSK conditions have an inactivity-related comorbidity4
DIVERSITY & INCLUSION

Creating equity and access for physical health.

Traditional fitness solutions exacerbate gaps in healthcare equity and access. We've built our product differently. Move will cater to the needs of each individual: their job function, lifestyle, general health and ability level. Whether they are struggling with comorbidities, fears or intimidation, or changes that come with aging, we’ve got our members covered.
Racial diversity in gym members 20195
OUR SOLUTION

Combining the best of physical therapy and fitness. Delivered by experts, scaled by technology.

Behavior change for the better
GET STARTED

How it works

Triage
Determine the best care path. Our clinical triage process gets members to the right program for them and their goals.
Meet Personal Trainer
Members are matched with their Personal Trainer. Matches are made based on the member’s preferences, health needs, goals and lifestyle.
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Discovery & Integration
Members get to know their Personal Trainer and connect their wearable device. Members share their personal concerns, goals, and availability, then complete a short physical assessment to establish a baseline.
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Weekly Programming
Members receive weekly programs and begin moving. The Personal Trainer delivers weekly programs. Every day, members complete activity goals and collect rewards for their progress.
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Tracking Progress
Members can track progress in real-time. Daily, weekly and monthly views display and encourage progress. Ongoing assessments are completed to track improvement from the member’s baseline.
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Continuous Support & Communication
Members have unlimited access and communications with their Personal Trainer. Members can chat directly in the app or connect with video or phone call.
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THE TEAM

Personal Trainers

Our Personal Trainers are certified, experienced and passionate about helping people move more and move better.
6
years of average experience
25%
from underrepresented groups
11%
multilingual or bilingual

Get your people moving today.

PRODUCT SUITE

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FAQS

Frequently asked questions

Have questions? We’re here to help.
  • What does Sword Move cost?

  • How can I try Sword Move?

Footnotes

1

Morken T, Magerøy N, Moen BE. Physical Activity Is Associated with a Low Prevalence of Musculoskeletal Disorders in the Royal Norwegian Navy: A Cross Sectional Study. BMC Musculoskelet Disord., 2007, July 2, 8:56. doi: 10.1186/1471-2474-8-56. PMID: 17601352; PMCID: PMC1929072.

2

Booth FW, Roberts CK, Laye MJ. Lack of Exercise Is a Major Cause of Chronic Diseases. Compr Physiol., 2012, Apr, 2(2):1143-211. doi: 10.1002/cphy.c110025. PMID: 23798298; PMCID: PMC4241367. 3 https://www.who.int/teams/health-promotion/physical-activity/global-status-report-on-physical-activity-2022

3

https://www.who.int/teams/health-promotion/physical-activity/global-status-report-on-physical-activity-2022

4

Sword Internal Data, 2022.

5

The 2020 IHRSA Health Club Consumer Report. ClubReady, 2020. https://www.ihrsa.org/publications/the-2020-ihrsa-health-club-consumer-report/

Portugal 2020Norte 2020European Union