NHS Regional Sales Director (UK)

Sword Health is shifting healthcare from human-first to AI-first through its AI Care platform, making world-class healthcare available anytime, anywhere, while significantly reducing costs for payers, self-insured employers, national health systems, and other healthcare organizations. Sword began by reinventing pain care with AI at its core, and has since expanded into women’s health, movement health, and more recently mental health. Since 2020, more than 700,000 members across three continents have completed 10 million AI sessions, helping Sword's 1,000+ enterprise clients avoid over $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies and over 44 patents, Sword Health has raised more than $500 million from leading investors, including Khosla Ventures, General Catalyst, Transformation Capital, and Founders Fund. Learn more at www.swordhealth.com.

We are expanding rapidly in the UK healthcare market, and this role will be foundational to how Sword partners with the NHS to transform care at scale.

As our Regional Sales Director for NHS Markets, you will lead top-down and bottom-up engagements across ICSs, Trusts, NHS England, and DHSC, building relationships, shaping adoption, and driving commercial success for Sword's full portfolio - MSK, Prehab, Women’s Health, and Mental Health solutions.

This is a rare opportunity to bring cutting-edge care models into one of the most influential health systems in the world, at a moment when the NHS urgently needs scalable, cost-saving, patient-centered innovation.

Your work will directly impact lives, reduce clinical burden, lower costs, and redefine pain and behavioural health care delivery for millions.

What you'll be doing:

• NHS Market Development & Deal Leadership
• Lead complex deals across ICSs, Trusts, NHS England, DHSC, and other strategic NHS bodies.
• Own the full lifecycle of NHS regional tenders (ICS-wide, multi-Trust, or national programmes), including qualification, bid strategy, supporting drafting, submissions and final presentations.
• Navigate procurement, frameworks, governance, clinical leadership networks, and commercial processes unique to the NHS.
• Drive both top-down (executive-level) and bottom-up (clinical, operational, digital, commissioning) motions to build momentum and win adoption.
• Sales Execution & Revenue Growth
• Meet and exceed your quarterly and annual sales targets for new NHS contracts.
• Build, progress, and manage a robust NHS-specific pipeline through proactive outreach, relationship building, and tight collaboration with internal teams.
• Craft compelling value propositions tailored to NHS priorities: waiting list reduction, cost savings, ROI, patient outcomes, equity, transformation agendas, Long Term Plan goals.
• Cross-Functional Influence & Strategy
• Influence and help refine Sword’s UK go-to-market strategy, NHS playbook, pricing models, and operational processes.
• Serve as a subject-matter voice representing Sword at industry events, clinical conferences, NHS innovation forums, and meetings with key stakeholders.
• Collaborative Deal Crafting
• Work closely with Product, Clinical, Regulatory, Ops, and Marketing teams to build tailored solutions for NHS partners.
• Ensure smooth implementation and long-term success for all accounts landed.
• Mission-Driven Culture Leadership
• Operate with urgency, ownership, and intellectual honesty, modeling the cultural principles outlined by our CEO.
• Contribute ideas boldly, challenge assumptions respectfully, and help shape how Sword becomes a long-term partner to the NHS.

What you need to have:

• Core Requirements
• ~30% travel across the UK based on NHS stakeholder needs.
• 7+ years B2B / B2G sales experience, with at least 3–5 years selling into the NHS (ICS, Trusts, NHSE, DHSC).
• Demonstrated success in building and closing complex, multi-stakeholder NHS deals.
• Proven track record of exceeding annual quotas with net-new revenue ownership.
• Ability to independently generate pipeline at pace through targeted NHS prospecting.
• Experience engaging clinical leaders, digital transformation teams, commissioners, and procurement functions.
• Experience in high-growth, high-accountability environments.
• Strong communicator and relationship builder who thrives in a competitive and fast-moving landscape.
• Expertise in managing long sales cycles and influencing senior-level stakeholders.
• Proficiency in Google Suite, Salesforce, and modern sales tools.
• Bonus Points
• 5+ years digital health experience.
• Established network across ICS leaders, Trust executives, NHSE decision-makers, Clinical Directors, and transformation teams.
• Relationships with employee benefit consultants/brokers (secondary market).
• Background in MSK, physio, mental health, prehab, or women’s health solutions.
• Experience introducing new care pathways or AI-enabled models into the NHS.

To ensure you feel good solving a big Human problem, we offer:

• A stimulating, fast-paced environment with lots of room for creativity.
• A bright future at a promising high-tech startup company.
• Career development and growth, with a competitive salary.
• The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare.
• A flexible environment where you can control your hours (remotely) with unlimited vacation.
• Access to our health and well-being program (digital therapist sessions).Remote or Hybrid work policy.
• To get to know more about our Tech Stack, check here.

Total compensation range

£115,150 - £180,950 a year

*This range includes base, variable and equity

These compensation bands are just the starting point. Once someone joins and proves they’re outlier talent, we adjust quickly to ensure their compensation aligns with their impact.

Our job titles may span more than one career level. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors. Compensation details listed in this posting reflect the base salary and any potential variable, bonus or sales incentives, and the Company’s estimation of the value of private company stock options, if applicable. The pay range is subject to change, future value of company stock options is not guaranteed, and compensation may be modified in the future. In addition to our total compensation, Sword offers a number of benefits as listed below.