Marketing Analytics & Strategy Associate, Bloom

Sword Health is on a mission to free two billion people from pain as the world’s first and only end-to-end platform to predict, prevent and treat pain. 

With 67% of members achieving a pain-free life and a 70% reduction in surgery intent, at Sword, we are using technology to save millions for our 25,000 enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.

Recognized as a Forbes Best Startup Employer in 2024, this award highlights our focus on being a destination for the best and brightest  talent. Not only have we experienced unprecedented growth since our market debut in 2020,  but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $3 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our impact. 

Joining Sword Health means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.

This is an opportunity for you to make a significant difference on a massive scale as you work alongside 900+ (and growing!) talented colleagues, spanning three continents. Your charge? To help us build a pain-free world, powered by technology, enhanced by people — accessible to all.

Bloom, Sword Health’s digital pelvic health solution for women, is looking for an analytical, hard working and driven candidate to help us drastically improve women’s health as a Growth Marketing Associate. This individual will support the Bloom Marketing team to drive enrollments across our Clients, key employers and health plans in the US. Through a combination of flawlessly executing a high volume of marketing campaigns across key channels - email, direct mail and webinars - and deep analysis of campaign and channel performance, this individual will be responsible for helping us achieve our audacious growth goals. This role requires a data savvy, self starter who thrives in executing marketing campaigns and analyzing performance using Google Sheets and Looker. If you have a desire to radically transform women’s lives and a track record of driving strong growth in a B2C or B2B2C environment using channels such as email and direct mail, we’d love to meet you.

What you'll be doing:

• Develop and execute high impact and volume enrollment marketing campaigns across channels to drive member enrollments for Bloom. Channels can include email, direct mail, webinars, social media posts, fliers, Client channels and more.
• Execute enrollment testing strategy to improve enrollment conversion rate across channels and measure performance of tests to identify areas of improvement and iterate.
• Analyze performance of key marketing channels and campaigns including website/landing pages, email, direct mail and webinars to monitor trends and identify conversion opportunities.
• Report weekly on Key Performance Indicators for marketing campaigns and channels.
• Support execution for member engagement and activation campaigns to increase program starts, completion and clinical outcomes.
• Work cross-functionally with internal Design team, Marketing Operations, Growth Marketing, Brand Marketing, Data, Customer Success, Bloom Clinical and Operations teams.
• Ensure flawless campaign execution, adhering to Sword’s rigorous standards.

What you need to have:

• 2+ years of hands-on growth marketing experience with a focus on email customer acquisition in a B2C or B2B2C high growth start-up environment (preferably early-stage) or consulting/agency experience 
• Excellent English and willingness to work a later schedule to support teammates in the US, starting at 10:00 am Portugal Time
• Deep expertise in analytical tools including Looker and Google sheets. Mixpanel experience a huge plus.
• Strategic mindset combined with the ability to execute effectively and accurately and a positive, can do attitude
• Creative and analytical thinker - constantly using data to identify new high impact opportunities to test and drive Bloom enrollments
• Data driven, with a strong knack for leveraging insights to inform and optimize campaigns.
• Knowledge of email acquisition and digital marketing best practices. Highly motivated to learn new platforms and technologies to carry out dynamic marketing programs
• Extremely proactive, and adaptable to a fluid environment
• Strong written and verbal communication skills and the ability to work effectively with cross-functional teams.
• Track record producing a high volume of marketing campaigns and thrives in a fast-moving high growth environment
• Deep passion for solving problems and improving women’s health.

What we would love to see:

• Experience working with US based teams and different time zones
• Strong English copywriting skills that drives response 
• Design skills - Photoshop, InDesign
• Experience developing Webinar content and impactful presentations