SWORD Health Expands C-Suite With 3 Key Hires

SWORD is growing, and not just as the fastest-growing MSK solution: while we recently announced our 150th customer and 12x growth since we launched (although that is a big deal), our leadership team is also expanding. Over recent months, SWORD has added three new members to our C-suite, and we’d like to introduce them to you.


Pavle Stojkovic is our new Chief People Officer. With over a decade of HR leadership experience, Pavle has scaled teams across North America, Europe, Asia, and Australia. He is an executive leader focused on people, culture, process, and scaling. Before joining SWORD, Pavle held a number of leadership positions at leading Silicon Valley startups, including The Athletic and Getaround. His focus on People & Culture has led to international recognition, including Fortune’s 100 Best Places to Work in America and Forbes’ America’s Best Startup Employers.


As Chief People Officer, Pavle will establish SWORD’s People, Culture, & Talent team with the aim to make SWORD the best place to work in healthcare. He believes that thoughtful scaling creates an environment where employees can do their best work.


Carla Newell joined SWORD as our new Chief Legal & Risk Officer. She is a seasoned and strategic business leader with more than 30 years of success facilitating growth in the technology and life sciences, focusing on the convergence of technology and healthcare. She has worked across a number of business functions including legal, business development, strategic partnering and investor relations and has been a trusted advisor to CEOs and boards of both private and public companies on a broad range of legal, business and strategic issues across multiple sectors including consumer internet, life sciences, digital health, software and services, and financial technology.


As Chief Legal & Risk Officer, Newell will bring her experience to bear in areas including privacy and security, intellectual property protection, healthcare regulatory, M&A, employment and compensation, and corporate governance.


Most recently, Natasha Prasad has joined SWORD as our Chief Experience Officer. As Chief Experience Officer, Prasad will unify all touchpoints with the member to deliver a cohesive, engaging experience that will continue to improve SWORD’s already industry-leading clinical outcomes. She believes that a member-first ethos is critical to delivering excellence in the overall experience as well as driving innovation and outcomes.


Prasad joins SWORD from Cleo, a family benefits platform, where she was responsible for the strategy, operations, and insights to deliver excellence in member- and client-experience. During her time there, the company scaled 15x to serve members in 55+ countries. She has led operations, innovation and growth teams across North America, Asia, Europe and Australia, and has worked across the lifecycle of startups. Prasad began her career as a venture and private equity investor at Goldman Sachs and among other roles, has been a founder at FitSessions, and been an early, growth and IPO-stage operator at Paperless Post, ClassPass and Atlassian. Prasad holds degrees from Cambridge University and Delhi University, and an MBA from Harvard Business School.


These new members of our C-suite will help us grow into the future—and will help SWORD accomplish our goal of freeing 2 billion people from physical pain.

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