Brand & Product Marketing Manager - Thrive

Sword Health is on a mission to free two billion people from pain as the world’s first and only end-to-end platform to predict, prevent and treat pain. 

With 67% of members achieving a pain-free life and a 70% reduction in surgery intent, at Sword, we are using technology to save millions for our 25,000 enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.

Recognized as a Forbes Best Startup Employer in 2024, this award highlights our focus on being a destination for the best and brightest  talent. Not only have we experienced unprecedented growth since our market debut in 2020,  but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $3 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our impact. 

Joining Sword Health means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.

This is an opportunity for you to make a significant difference on a massive scale as you work alongside 900+ (and growing!) talented colleagues, spanning three continents. Your charge? To help us build a pain-free world, powered by technology, enhanced by people — accessible to all.

We’re looking for a Marketing Manager to support product and brand marketing initiatives that drive Thrive’s growth across B2C and B2B audiences. This role blends hands-on execution with strategic input, helping develop marketing materials, shape how we communicate new products and features, and bring Thrive to life through compelling visuals and content.

What You’ll Do:

• Develop and execute product marketing materials for B2C and B2B, including feature rollouts, positioning, messaging, marketing copy, and campaign assets.
• Bring member stories to life by managing and growing Thrive’s testimonial bank.
• Manage the Thrive marketing calendar, aligning product launches, campaigns, and key brand moments across B2C and B2B.
• Support social media execution in partnership with the central Brand team.
• Support and coordinate photoshoots and video shoots, collaborating with creative teams.
• Manage Thrive’s centralized image and video bank, ensuring accessibility for the marketing team and cross-functional stakeholders.

Who You Are:

• A hands-on marketer—comfortable executing strategies and managing multiple projects.
• A strong writer—able to craft compelling product and brand marketing materials.
• Creative and visually savvy—you understand how to bring a brand to life through content and imagery.
• Highly organized—able to manage multiple projects, deadlines, and marketing initiatives.
• Collaborative—you thrive in cross-functional environments and enjoy working across teams.

What You Bring:

• 5+ years of experience in product marketing, brand marketing, or a related role.
• Experience developing product marketing strategies and materials for B2C and/or B2B audiences.
• Strong writing skills with experience creating marketing and product content across multiple formats.
• Experience supporting brand asset creation, bonus if photoshoot and video shoot coordination experience.
• Strong project management skills and the ability to execute in a fast-paced environment.