Product Marketing Manager

Sword Health is on a mission to free two billion people from pain. 

With 67% of members achieving a pain-free life and a 70% reduction in surgery intent, at Sword, we are using AI Care to change lives, and save millions for our 25,000+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.

Recognized as a Forbes Best Startup Employer in 2024, this award highlights our focus on being a destination for the best and brightest  talent. Not only have we experienced unprecedented growth since our market debut in 2020,  but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $3 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our global impact. 

Joining Sword means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.

This is an opportunity for you to make a significant difference on a massive scale as you work alongside 900+ (and growing!) talented colleagues, spanning three continents. Your charge? To help us build a pain-free world, powered by AI, enhanced by people — accessible to all.

The Product Marketing Specialist/Manager will be part of the B2B growth team, reporting to the leadership team. This role is responsible for shaping and executing go-to-market strategies, ensuring cohesive messaging across business units, and equipping the commercial team with the tools needed to drive market adoption and revenue growth.

What you'll be doing:

• Develop and execute go-to-market strategies, ensuring clear positioning, messaging, and differentiation for Sword Health’s solutions;
• Bridge the gap between business units, verticals, and the commercial team, ensuring a consistent tone of voice, messaging, and market positioning across all touchpoints;
• Equip sales teams with high-impact materials, including pitch decks, one-pagers, and objection-handling guides, FAQs & training;
• Measure and optimize product marketing performance, using data-driven insights to improve engagement and positioning.

What you need to have:

• 5-10 years of experience in product marketing, go-to-market strategy, or B2B marketing, ideally in SaaS, tech, or healthcare industries;
• Proven track record of successfully launching and positioning products, developing compelling narratives, and driving measurable business impact;
• Strong strategic and creative thinking, with the ability to craft messaging that resonates with buyers while optimizing for performance and engagement;
• Exceptional cross-functional collaboration skills, ensuring alignment between marketing, product, sales, and customer success teams;
• Strong project management abilities, including managing timelines, stakeholder expectations, and deliverables across multiple teams.

What we would love to see:

• A passion for creativity and innovation, with an eye for disruptive ideas that challenge industry norms;
• A hands-on, proactive approach to product marketing, ensuring seamless execution while continually optimizing messaging and positioning;
• Demonstrated success in driving product adoption and market awareness through bold and unconventional go-to-market strategies;
• Experience collaborating with design, content, and sales teams to deliver integrated, high-impact marketing initiatives;
• A portfolio or examples of past product launches, positioning strategies, or sales enablement materials that have driven measurable growth;
• Experience in the technology, startup, or scale-up space (industry agnostic).

To ensure you feel good solving a big Human problem, we offer:

• A stimulating, fast-paced environment with lots of room for creativity;
• A bright future at a promising high-tech startup company;
• Career development and growth, with a competitive salary;
• The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare;
• A stimulating environment with room for creativity;
• A flexible environment where you can control your hours (remotely) with unlimited vacation;
• Access to our health and well-being program (digital therapist sessions);
• Remote or Hybrid work policy.

Total compensation range

€55,728 - €77,728 a year

Base: €35,814 - €56,279

Variable: €2,686 - €4,221

Net equity value per year: €17,228

These compensation bands are just the starting point. Once someone joins and proves they’re outlier talent, we adjust quickly to ensure their compensation aligns with their impact.

Our job titles may span more than one career level. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors. Compensation details listed in this posting reflect the base salary and any potential variable, bonus or sales incentives, and the Company’s estimation of the value of private company stock options, if applicable. The pay range is subject to change, future value of company stock options is not guaranteed, and compensation may be modified in the future. In addition to our total compensation, Sword offers a number of benefits as listed below.